Zest provides thoughtful cuisine to replace fast food with convenient healthy options within an accessible environment. The grab n' go concept is designed for the health-conscious consumer with a busy lifestyle. Sustainability and improving the environment's health are also a part of Zest's altruistic philosophy.

Zest is a fusion of playful, fresh, and modern spirit. The energetic hand lettered typography was inspired by the company's passionate and lighthearted attributes. The brand is divided into three branches: the master identity, the cold-pressed juice identity, and the smoothie bar identity.